Forestry For The Future and Ottawa Sports & Entertainment Group (OSEG) Team Up to Kick Off a Game-Changing Partnership for Sustainable Canadian Forestry

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October 25, 2024

Forest Products Association of Canada (FPAC) and the Ottawa Sports & Entertainment Group (OSEG) are proud to launch a new partnership today at TD Place Stadium, aimed at putting sustainable Canadian forestry and its role in delivering essential products front and center in Ottawa’s sports community.

The year-long partnership between OSEG and FPAC’s Forestry For The Future program leverages in-stadium promotions and interactive game-day experiences to encourage Ottawa residents and national sports fans alike to think differently about responsible Canadian forestry, community engagement, and sustainable urban development.

“While often out of the spotlight, Canadian forest products are always in the game – whether it’s the textiles in your favourite game-day jersey, the bioplastics in your most trusted sports gear, or the strong mass timber beams that make TD Place Stadium stand tall,” said FPAC President and CEO Derek Nighbor.

“Canada’s forest sector is committed to sustainably managing forests in a way that meets the needs of the present while ensuring Canada’s forests and forest ecosystems remain healthy and productive for generations to come. We are excited to join forces with OSEG to bring sustainable forestry and the essential role of responsibly sourced forest products to the forefront of some of Ottawa’s biggest community sporting events this year,” added Nighbor.

“We are extremely pleased to announce this partnership with FPAC," said REDBLACKS President Adrian Sciarra. "Forestry for the Future plays a vital role in educating Canadians on sustainable forestry, and we are proud to team up as part of our ongoing commitment to sustainability."

The partnership will be on full display at tonight’s Ottawa REDBLACKS home game against the Hamilton Tiger-Cats, starting at 7:00 pm ET, with in-stadium activations that offer a firsthand look into how Canadian forest products are seamlessly integrated into sports, infrastructure, and beyond.

About Forest Products Association of Canada (FPAC)

FPAC provides a voice for Canada’s wood, pulp, and paper producers nationally and internationally in government, trade, and environmental affairs. As an industry with annual revenues exceeding $97B, Canada’s forest products sector is one of the country’s largest employers operating in over 600 communities, providing 200,000 direct jobs, and over 370,000 indirect jobs across the country. Our members are committed to collaborating with Indigenous leaders, government bodies, and other key stakeholders to develop a cross-Canada action plan aimed at advancing forest health, while supporting workers, communities, and our environment for the long term.

For more information or to request an interview, contact:

Brandon Maki

Communications Manager, OSEG

P: 613-232-6767 x 8345

E: bmaki@oseg.ca

For more information contact:
Kerry Patterson-Baker
Vice President, Communications and Public Affairs
kpatterson-baker@fpac.ca
(613) 563-1441 x 314
Follow FPAC on X (Twitter): @FPAC_APFC
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