“The Forest Products Association of Canada (FPAC) welcomes this report on “Building a Green Economy in the Boreal Forest”, said Avrim Lazar, President and C.E.O. of FPAC.  “FPAC is partnering with Greenpeace and other environmental organizations in the historic Canadian Boreal Forest Agreement which signifies a new era of joint leadership in the Boreal Forest. The goal remains a better protected,  more sustainably managed Boreal Forest and a stronger more competitive forest industry.”

“The Greenpeace report identifies some of the important economic challenges now facing communities that rely on the sector.  However there is also a new sense of optimism and a new face to the forest industry – one that is poised to seize the opportunities of the 21st century bio-age and become a greener and more innovative business,” continued Lazar.    “FPAC carried out one of the most exhaustive studies ever undertaken to examine a wide range of existing and new technologies to determine which products offer the lowest carbon footprint as well as the best return on investment and employment.    The results show that by extracting more value from each tree, such as biomass used for renewable energy, the forest products sector is poised to excel and capture new markets in a world searching for clean energy, climate change solutions and green jobs.”

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Forest Products Association of Canada
The Forest Products Association of Canada (FPAC) provides a voice for Canada’s wood, pulp, and paper producers nationally and internationally in government, trade, and environmental affairs. The $54-billion-a-year forest products industry represents almost 2% of Canada’s GDP and is one of Canada’s largest employers, operating in hundreds of communities and providing hundreds of thousands of direct and indirect jobs across the country.
 
Media Contact:
Susan Murray
Executive Director, Public Relations
Forest Products Association of Canada
smurray@fpac.ca
613-563-1441  x313