“Your social-media profile has become…an online resume and it’s important that it is targeted to your career objectives” – Randall Craig, co-author Media for Business
FPAC Member companies have "joined the conversation" and can be found engaging future employees, and business leads on LinkedIn.
There is no doubt that the Canadian forest products industry has gone through a bad patch but the combination of our world-leading green credentials, our success in emerging markets and our innovative new products and technologies are helping ensure a vibrant future.
In fact forest companies throughout the country are looking for such employees as millwrights, engineers, foresters, electricians and machine operators. There are huge opportunities for those with the skills, knowledge and the desire to work in the sector. In fact a labour market report by the Forest Products Sector Council says the industry needs to fill as many as 130,000 jobs by 2020.
The forest products industry understands the value of transformation, and has boldly developed new strategic business objectives. This kind of daring includes exploring a new way of communicating their company brands through new media.
A successful business strategy is one that embraces new opportunities and possibilities. The Canadian forest products industry has become green, innovative and open to the world, and it is looking for skilled, connected individuals eager to join the sector.